Publicity and industry executive Dixie Owen has ofﬁcially launched All The Buzz, LLC, (ATB) a Nashville-based entertainment agency specializing in Public/Media Relations and event management. ATB offers clients 15+ years of experience creating powerful and high-impact media campaigns on the local and national level.
ATB is a highly respected, connected and passionate company with expertise in media marketing, branding, events and strategic planning as well as successfully building careers and projects from the ground up.
ATB delivers a unique and tailored media campaign for each client. ATB will focus on branding, building and establishing a solid foundation that builds careers – not hype.
About Dixie Owen, Owner/President, All The Buzz, LLC
Prior to forming All The Buzz, LLC, Owen served as Senior Director of Artist & Media Relations at Universal Music Group Nashville, where she developed and executed media campaigns as well as various award campaigns for artists including George Strait, Josh Turner, Lauren Alaina, Gary Allan, Sugarland, David Nail and Laura Bell Bundy among others. Before joining UMG, the Texas A&M University alum spent eight years at Capitol Records Nashville where she created and implemented the media campaigns that launched the careers of Dierks Bentley, Lady Antebellum, Luke Bryan as well as creating the media strategy which successfully introduced Grand Ole Opry member Darius Rucker in to the country music community. She also worked on media campaigns for Little Big Town, Keith Urban and the legendary Kenny Rogers among others.
Owen’s career also included three years as senior publicist at CMT: Country Music Television working on media campaigns for the successful media launch of CMT Video Music Awards and CMT Crossroads among many other shows and specials. She also spent four years at the Country Music Association (CMA) where she created and implemented media campaigns for the nationally-televised CMA Awards and the world’s largest country music festival, CMA Music Fest. Owen began her career working at Network Ink Public Relations – the ﬁrst and, for many years, the largest independent public relations company in the Nashville music industry. The long-time publicist has planned, produced, implemented and worked numerous pr/marketing events including press conferences, photo shoots, media days, video shoots, red carpets (Grammy, CMA, ACM, CMT) in her experienced career.